Copywriting and Marketing

This is the more formal CV section of my site. Below you’ll find an overview of my work history, prior to going full time freelance in 2010, with some key achievements. To request a fully detailed CV, please drop me a line: julianoctaviusstoneATyahooDOTco.uk

Copywriting 

Recent projects include on and offline copy for the Kentucky State Tourist Board, San Miguel, Gumtree Australia and First Rate Marketing. Copywriting was also a significant part of my last in house role at the National Library of Scotland, where I wrote copy for numerous Annual Reports and advertising campaigns, including Google Adwords and Facebook advertising.

2005 -2010

National Library of Scotland

Senior Marketing Communications Officer

Achievements:

  • Launched and edited a multi award-winning magazine
  • Overhauled the organisation’s brand
  • Introduced social media & experiential marketing
  • Revamped email marketing effort
  • Increased public awareness by over 160%

2003 – 2005

Holyrood Magazine

Web Development Officer

  • Introduced online community features
  • Launched e-bulletin service
  • Created policy specific microsites

2002 – 2003

Scottish Sculpture Trust

Marketing Officer

  • Restructured marketing database
  • Helped re-launch Sculpture Matters magazine
  • Introduced commercial revenue streams for publications

2000 – 2002

Alchemis

Business Development Manger

  • Generated new business for a range of marketing agencies
  • Won over £900,000 worth of new business for agency clients

1997 – 2000

Various advertising sales roles for magazine publishers.

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